In this episode of Marketing Spark, Mark Evans sits down with Dustin Tysick, VP of Revenue, with Testimonial Hero. They discuss the value of customer testimonials, with a special focus on the undeniable impact of video testimonials on the buyer's journey. Mark and Dustin delve deep into the various aspects of video testimonials and their unique ability to connect with potential customers on a profound level. They discuss how video testimonials foster trust, build credibility, and serve as persuasive tools throughout the buyer's journey, from awareness to consideration and, ultimately, the purchase decision. Through real-world examples, Dustin provides tips to capture authentic customer experiences, elicit genuine emotions and effectively showcase the value of your products or services.  From scripting and production to distribution and measurement, Dustin offers solid advice and best practices to help businesses unlock the full potential of video testimonials.