In this episode, Vince Moreau dives into the world of messaging and positioning.  He discusses his daring transition from academia to marketing and the struggles of imposter syndrome that often accompany such transitions. Moro emphasizes the importance of messaging and positioning, arguing that it influences every aspect of an organization, from marketing and sales to product development, customer success, and capital raising.   Vince shares insights into the debate of brand awareness versus quantifiable marketing, highlighting the value of ROI. Vince also explains marketers' challenges, such as measuring success and crafting compelling messages. He delves into the importance of narrative in marketing and the role of market research in boosting confidence in a product or service.   Lastly, he critically evaluates popular marketing figures like Chris Walker and Gary Vaynerchuk, suggesting that their personal branding success does not necessarily translate to their ability to provide effective marketing services for other businesses.