In this episode of the #MeetCoolPeople Podcast, I had the pleasure of inviting an amazing guest after my own heart, Greg Wasserman, the head of growth partnerships and community at Cast Magic. This conversation was a goldmine for anyone passionate about podcasting, relationship building, and content creation. Greg brought with him over 15 years of experience in advertising, sales, and partnerships and shared an abundance of knowledge on the inner workings of podcast advertising and brand building. One of the core themes we dug into was Greg's ethos - "life is about time and relationships." He emphasized the power of curiosity and engaging in meaningful conversations, which can be a catalyst for not only personal but also professional growth. We talked a bit about the world of repurposing content. It's not just about putting your content out there on as many platforms as possible but also about making it unique to you as an individual. Greg shared insights into expanding distribution beyond the major platforms, fostering audience growth, and looking at monetization through a more creative lens. Moreover, Greg and I exchanged stories about the serendipities of podcasting, where you can unintentionally find clients and build lasting relationships. It’s about capturing conversations and ideas through recording since, as podcasters and content creators, we must realize the potential wealth in our spoken words. Below are some key takeaways from our conversation: - Build relationships first; metrics like download numbers are secondary. - Content repurposing across various mediums can amplify your message. - Explore creative monetization and distribution strategies beyond the traditional frameworks. - Authenticity is crucial; use AI and tech to organize thoughts but maintain your personal voice. - When inviting guests, provide them with materials to help promote the episode for mutual benefit. Finally, if you'd like to connect with Greg you can find him on LinkedIn at: https://www.linkedin.com/in/gregwasserman/ (Just remember to send a personalized message when you do!) Plus, check out the platform Cast Magic to see the work they’re doing to help content creators and podcasters amplify their voices here: https://elylikes.com/castmagic