Welcome to another episode of the #MeetCoolPeople Podcast! In today’s episode, I had the pleasure of chatting with Liam Darmody, a personal brand and social selling strategist. Liam’s work primarily focuses on helping professionals build impactful brands on LinkedIn. From our conversation, it’s clear that Liam’s insights into leveraging LinkedIn for more than just job searching can open up new opportunities for personal and professional growth. Liam and I discussed the evolution of LinkedIn and how it has transformed beyond a platform for job seekers to a place to network, build connections, and even showcase your own personality.. We delved into the importance of showcasing authenticity and personal interests to build meaningful business relationships. Additionally, Liam shared his strategies for categorizing LinkedIn content to engage better with your audience. Here are the key takeaways from our conversation: Three Buckets of Content: Liam suggests categorizing LinkedIn posts into “Scope of Genius” for business expertise, “Fascination” for personal interests beyond work, and “Window into Personal World” for more vulnerable, authentic content. This approach helps maintain a balanced and engaging presence.Personal Branding: Sharing personal stories and characteristics is essential to differentiate oneself in a crowded professional space. Authenticity attracts the right connections and opportunities.Engagement through Commenting: For those hesitant to create their own posts, engaging through comments on others’ content is a powerful way to build networks and find inspiration for original material. Treat LinkedIn like a professional conference where commenting is akin to networking.LinkedIn as a Serendipity Engine: Liam describes LinkedIn as a platform that can manifest unforeseen opportunities when used authentically and consistently, transforming it from just a job search site to a place of professional serendipity.Sharing Personal Journeys: Discussing both successes and struggles, like weight loss journeys, can foster deeper connections and authenticity, making one more relatable and engaging to the audience. Be sure to connect with Liam on LinkedIn at https://www.linkedin.com/in/liamdarmody1. Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://convertmoreclientsnow.com/