In this episode of the #MeetCoolPeople Podcast, we were joined by Lori Lyons, an expert in turning websites into powerful business tools. Our conversation dove into the intricacies of building and maintaining effective websites, the importance of client-centric communication, and strategies to enhance email deliverability. Key Highlights: Building Trust and Loyalty: Lori Lyons shared insights on the legitimacy of solicitations her clients receive and emphasized the importance of building trust and loyalty through email communication. Email Deliverability: We discussed the current issues with email deliverability and the significance of providing value and staying in front of people to enhance communication effectiveness. Website Transformation: Lori shared her journey of transitioning from a packaging business to the digital marketing realm. She talked about the need for both visual appeal and functionality in website design and emphasized the shift from "me-centric" to "client-centric" language on websites. Testimonials and Case Studies: We delved into the significance of testimonials and case studies for websites, with Lori providing actionable advice on gathering client feedback and creating compelling case studies to showcase problem-solving and client satisfaction. Engagement and Opt-Ins: Lori offered valuable strategies for capturing user information from social media and using lead magnets to engage and secure customer interest on websites. Take-Aways: Building trust and loyalty through email communication is crucial for client relationships. Updating website content, adding testimonials, and creating case studies can significantly enhance a website's effectiveness. Capturing user information from social media and engaging with potential clients through lead magnets is essential for business growth. Connecting with the Guest: To connect with Lori Lyons visit her website: https://lorilyons.me/