Welcome to the final episode of the Modern Perspectives podcast series. What a journey it’s been. So many inspirational speakers and optimism for what’s to come in the industry. This episode tackles managing change, and summarises the series with two very special guests: Michael Bernard – Ex-CMO...

Previous episodes have tackled relationships with customers, changing business models, and the role of digital and data in transformation.  But at the end of the day, the human factor is the biggest element of any business. Without a culture that fosters resilience in teams, the picture is only...

Did you know that the average organisation has on average 120 different tools in their organisation? The  key here is to integrate the tech to connect the journey across digital  from intent to CRM to prospecting tools to marketing tools. If you get  that right, you will accelerate revenue...