Welcome to the final episode of the Modern Perspectives podcast series. What a journey it’s been. So many inspirational speakers and optimism for what’s to come in the industry. This episode tackles managing change, and summarises the series with two very special guests: Michael Bernard – Ex-CMO director of IBM in Europe and is currently Non-Exec director, Trustee, School Govenor, Consultant and author. Michael holds a postgraduate Diploma in Marketing Management from the Chartered Institute...

Previous episodes have tackled relationships with customers, changing business models, and the role of digital and data in transformation.  But at the end of the day, the human factor is the biggest element of any business. Without a culture that fosters resilience in teams, the picture is only half complete. In this episode we’ll be exploring the importance of building resilient teams, and how to maintain culture that supports them. Victoria Humphries: polar adventurer, three times...

Did you know that the average organisation has on average 120 different tools in their organisation? The  key here is to integrate the tech to connect the journey across digital  from intent to CRM to prospecting tools to marketing tools. If you get  that right, you will accelerate revenue outcomes.  Previous episodes in the series have explored digital transformation, customer centricity and emerging business models. And none of these can happen without the right data  to guide decision...

In episode three, we’re looking at how businesses are evolving their business models, and the new and different ways in which organisations are transforming the way they create, sell and service. Our two guests today are both podcasting veterans; Andrew Grill, is the founder of Actionable Futurist and former IBM Managing Partner. With over 30 years of experience in large corporates such as IBM, British Aerospace and Telstra. Andrew is a highly experienced authority on a wide range of...

Customer experience should be at the heart of any transformation. It’s about being there for your customer when they need you. In this episode we hear from two inspiring marketers: Nick Dillon, Digital Innovation Manager at EDF and Carrie Seifer, GM for North America at Amdocs about the meaning of true customer experience.

Join us for an energising conversation with marketing legends: Joel Harrison, Editor-in-chief at B2B Marketing and Matthew Roberts, Head of Marketing for North America at Amdocs. We're talking everything from diversity to consumer trust, to the necessity to adapt to marketing in a hybrid environment - and let's not forget the roaring 20's!  The Great Indoors Podcast: https://podfollow.com/thegreatindoors B2B Marketing: https://www.b2bmarketing.net/ Amdocs: https://www.amdocs.com/ Modern:...