Did you know that the average organisation has on average 120 different tools in their organisation? The  key here is to integrate the tech to connect the journey across digital  from intent to CRM to prospecting tools to marketing tools. If you get  that right, you will accelerate revenue outcomes.  Previous episodes in the series have explored digital transformation, customer centricity and emerging business models. And none of these can happen without the right data  to guide decision makers. With more data about customer's digital  behaviours than ever before, how do we best make sense – and use – of  it. What investments into digital and data should be on the minds of resilient businesses? Today, we’re joined by: Jon Clarke – CPO and Founder of Cyance, a Buying Intent SaaS Technology Company. Jon  has over 27 years’ experience in sales, B2B marketing and business  strategy and has worked with some of the largest and most innovative  tech companies in the world. We also have Joe Leverson – Head of Digital Marketing at Gamma. Joe drives the digital marketing strategy across the group, both UK direct, indirect and Europe.