Design processes within the digital space are evolving every day. Living in such a fast-paced and advanced world leaves little room for error within engineering and manufacturing spaces, so it’s imperative that designers are utilizing the best and most efficient forms of tech.   Joining me on today’s episode to discuss the strides being made within the Immersive Visualisation space are Senior Executives at Siemens Digital Industries, Patti Longwinter, Tod Parrella and Dave Hutchinson! We discuss the fascinating industry of visualization technology and how it can be used to communicate designs more effectively while they’re still in development.  We also dive into the different types of digital realities, spanning from Virtual to Augmented, how industries outside of tech and engineering have benefited from the use of these products, and how they have integrated with early marketing design data.  To learn more, tune in to Episode 9 of Next Generation Design! Some Questions I Ask: What is ‘General Visualization’ and how does it work? (3:10) Why do you think visualization is so important for design? (5:01) How can people approach design while implementing Immersive technology? (11:09) What is the most innovative feature of the Visualization technology? (12:37) Does the accuracy waver depending on the Visualization solutions available? (13:33) Tod, do you have any experiences to share as a Product Designer? (14:38) Dave, could you talk about how early marketing design data integrates with Visualization technology? (23:20) Are there other departments within organizations outside of engineering that would also be benefiting from this technology? (25:02) In This Episode You Will Learn: The three aspects of ‘General Visualization’ (3:15) How Virtual Reality is helping engineers better comprehend and communicate their own designs (5:33) The main benefit of using visualization (6:48) The industries that are benefiting the most from visualization (8:27) How industries outside of tech are utilizing Visualization technology (9:34) Tod’s experience as a Design Engineer overseeing Industrial Design and conceptualization processes (15:03) When Visualization became critical to Tod’s industry (16:19) Why Tod believes that Visualization spans across the simulation world (19:06) Dave’s breakdown of each of the digital realities (20:21) Connect With Jennifer Piper: Linkedin Siemens Digital Industries - Website Siemens Digital Industries - Facebook  Siemens - Twitter Siemens - Instagram Connect With Patti Longwinter: LinkedIn Connect With Tod Parrella: LinkedIn Connect With Dave Hutchinson: LinkedIn Hosted on Acast. See acast.com/privacy for more information.