Why would Siemens license its cutting-edge software to competitors? How does this unusual approach benefit both Siemens and its customers? In this episode of the Next Generation Design podcast, host Greg Arnot speaks with Jon Rimmer and Graeme McBean from Siemens Digital Industries Software about the critical role of openness in software development. They discuss Siemens' unique licensing strategy, which encourages collaboration with competitors, creating an open ecosystem that supports...

What does the next generation of product design look like in a world where the digital and physical merge? What role does immersive technology play in enhancing design processes?  In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Ben Widdowson, Head of Marketing for Immersive Engineering at Siemens NX, and Henry Kondo, leading Sony's XR and 3D display business. They explore the exciting collaboration between Siemens and Sony, unveiling new developments in...

There is a significant discrepancy between how academia prepares students and what the industry expects them to do when they graduate. To close that gap, new design and manufacturing techniques must be introduced to students as early as possible. Academia should also strive to ensure students are being taught how to use the tools currently used by prospective employers. I’m your host, Jennifer Piper, and today I’m joined by Leah Griesmer, a third-year mechanical engineering student at the...

Many startups encounter obstacles in their quest for rapid success. Lengthy development cycles and various challenges impede their progress. This is why Siemens is dedicated to addressing these issues and enhancing the startup journey.  I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software. Jeff will help us understand the various CAD offerings and programs of Siemens for...

It is no news that the COVID-19 pandemic has hit small and medium businesses hard. But the good news is that a snapback has been observed in SMB after it has faded. The pandemic has accelerated the adoption of the comprehensive digital twin concept among SMBs, making it important to stay connected as much as possible.  I’m your host, Jennifer Piper, and today I’m joined by Jeff Shagena, the SMB Product Manager for NX Product Engineering Software at Siemens Digital Industries Software. In this...

Computer-Aided Design (CAD) systems allow engineers, architects, and other design professionals to deliver numerous drawings quickly and accurately during the planning and design phase. And just like in other industries, the use of CAD in the aerospace industry is vital for the successful creation of innovative airplane designs and functionality.  I’m your host, Jennifer Piper, and today I’m joined by Michael O'Shea, the Lead Structural Design Engineer of the Product Development IPT at Piper...

The products of modern engineering enterprises are characterized by high complexity and precision. Furthermore, to produce competitive products it is required to provide a short time for design and the introduction of new products as well as the modifications of products already produced. Such a problem cannot be solved without the use of modern software both for design and technological preparation of production and for engineering analysis. I’m your host, Jennifer Piper, and today I’m...

Adopting new technologies allows businesses to expand their capabilities and keep up with the competition. However, new technology can sometimes become too difficult to maintain, requiring extra costs to run securely. To solve this problem, companies are now offering their software products as a service, eliminating the need for customers to perform tasks such as installing, updating, and security. I’m your host, Jennifer Piper, and today I’m joined by Paul Brown, Senior Marketing Director...

Building an efficient and fast car starts in the design phase. That is why companies make tremendous investments in building a talented design team and equipping them with the best design tools. One organization that has mastered the art of using digital tools to design, test, and validate models is the Oracle Red Bull Racing. I’m your host, Jennifer Piper, and today I’m joined by Daniel Watkins, Head of CAD and PLM at Oracle Red Bull Racing. He’ll help us understand the process of designing...

The construction industry is facing a labor shortage challenge that is expected to worsen in years to come. This has motivated more companies and governments to explore modular construction, which is faster and solves the labor shortage problem. Additionally, companies in this space have digitized the design process to make it more efficient and affordable. I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries...

In complex construction projects, changes are bound to happen many times before completion. While some changes can be made in isolation, others will impact many other project components. That’s why a general contractor needs a design-sharing system that can inform sub-contractors when an approved change calls for a design change on their end. I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital Industries Software. He’ll...

Technology has drastically transformed how construction is undertaken from the planning to the building stages. Today, you can see how a house will look in 3D and even create different design variations before its built. However, the cost of construction and the efficiency of the process hasn’t changed much with the introduction of such sophisticated technologies. I’m your host, Jennifer Piper, and today I’m joined by Derek England, NX Product Manager for AEC and BIM at Siemens Digital...

The pandemic presented unique challenges that no organization could have foreseen and prepared for. One of the main challenges was continuing with normal business activities with zero or limited employees in the business premises. By leveraging cloud solutions that enable employees to work remotely, many companies were able to increase their overall productivity and security without any increase in operations costs.  I’m your host, Jennifer Piper, and today I’m joined by Boris Raskin, Product...

Specialization was a concept that was reserved for the most sensitive industries, such as the medical industry. However, technological advancement and the rise of specialized software platforms have led to a need for specialization in other areas such as the product design field. This has also been motivated by the need to create the most compelling and accurate design for marketing or testing purposes. I’m your host, Jennifer Piper, and today I’m joined by Magnus Skogsfjord, a freelance...

The advancement of technologies such as 5G, VR, and AI has introduced another dimension for companies to compete on. These technologies were non-existent in the consumer market just two decades ago; back then, companies only had to deal with complexity related to customers’ need for customization. Manufacturers are now embracing solutions such as digital twins and virtual simulations to profitably accommodate complexities brought on by these advancements. I’m your host, Jennifer Piper, and...

Visualization makes it possible to view new product designs before the first prototype is created. This makes it easier for customers to understand what they’ll get once the production starts and it also gives them an opportunity to recommend changes to their product at no cost. As the need for customization continues to increase product complexity, visualization is providing a soft landing for manufacturers.  Today’s guests are Ben Widdowson, Head Of Marketing at Siemens Digital Industries...

In today’s fast-moving world, change is inevitable for any business that wishes to remain relevant. For growth-oriented companies, change presents an opportunity to build sustainable products as well as meet more of their customers’ needs. The heavy machinery industry is adopting changes in the design and development of their product to meet the demand in customers’ needs and comply with tighter regulations. Today’s guests are Hendrik Lange, an industry leader with over 25 years of experience...

Every day, we’re inching closer and closer to the type of “future” we see in the movies. Cars can drive themselves and we can command playlists and order groceries with voice commands. Taking us one step closer is a device from technology company 4tiitoo that allows us to actually move things with our eyes. Today’s guest is Stephan Odörfer, Co-founder at 4tiitoo, a technology company based in Munich, Germany. They’ve pioneered a mouseless technology that’s propelled by a nudge and controlled...

Despite the safety record of commercial aviation, realistically, we’re actually stepping into relics of the 1960s every time we board a plane. The technology of flight, from the deafening engines to the high fuel consumption, is all based upon knowledge and capabilities of a bygone era. If we’re ordering our groceries with the help of voice-activated robots and driving cars with barely-audible engines, isn’t it time for the aircraft we use to get a face-lift as well? Aside from the argument...

What comes to mind when you think about artificial intelligence? It’s a broad question that requires a bit of a deep dive to answer with any level of precision. As AI becomes an increasingly prominent fixture across a wide variety of industries, it’s never been more important to understand what AI actually means, and how it can fit into your business model.   Today’s guests are Shirish More, Product Manager at Siemens Digital Industries Software, and Paul Brown, Senior Marketing Director at...

Ship building is just as important today as it has been throughout history. Whether it’s shipping goods across continents, or speed racing yachts across vast expanses of ocean, it’s always been a thriving industry globally. Getting those ships on the water and determining the details of these vessels, however, is becoming more complex.  This increasing complexity calls for a different approach to building if companies want to keep costs manageable. Intelligent simulation software has been a...

We’ve come a long way from the early days of pencil and paper sketching in the design process. Smart software has allowed designers to create more accurate sketches with greater efficiency. Traditional CAD programs have clearly made things easier for users, but for too long, there wasn’t much coming from developers to disrupt sketch software. In the fast-moving world of technology, it seemed like CAD users were getting left behind. Designers had pain points that weren’t being addressed, so...

Designing a floating vessel is already a challenge because design and construction need to happen on land before the boat ever hits the water to be tested. Naturally, the process of tweaking and re-design happens as necessary, and eventually, you end up with a functional design that floats on water.  Joining us today is Max Starr from INEOS Team UK. His team has the exciting task of designing a yacht for this year’s America’s Cup, an international race scheduled to take place in New Zealand...

Innovation is in our blood here at Siemens. And nowhere is that more apparent than in our creation and modernization of Model-based Definition. We’ve been in the driver's seat since the early '90s through a series of leadership roles, and we were proud to be the first CAD vendor proactively engaging in 3D annotation.  With so many firsts in this category, we thought it would be a great opportunity to bring one of our experts on the podcast to help us understand the complexities of model-based...