In today’s fast-moving world, change is inevitable for any business that wishes to remain relevant. For growth-oriented companies, change presents an opportunity to build sustainable products as well as meet more of their customers’ needs. The heavy machinery industry is adopting changes in the design and development of their product to meet the demand in customers’ needs and comply with tighter regulations. Today’s guests are Hendrik Lange, an industry leader with over 25 years of experience and Tom Spangler, a senior marketing manager at Siemens who has almost 30 years of experience in CAD and PLM. Siemens has been at the forefront of developing solutions that solve problems faced by the industry. In this episode, you’ll hear about the changes that the heavy machinery industry is going through to meet the ever-growing needs. We’ll talk about the cause of these changes as well as the new tools and strategies that are being employed to implement them.  Some Questions I Ask: What is the industry doing to adapt to new demands? (4:46)How is the industry’s move towards digitization affecting globalization and what are the trends emerging from it? (9:59)What are the challenges resulting from globalization? (14:05)What areas have been impacted by the complexity caused by embedded electronics and increased variations among different systems? (16:53)What are some of the themes and trends resulting from building sustainable, economical, and eco-friendly machines? (23:54) What You’ll Learn in this Episode: The need for an integrated electrical design platform (8:02)How the industry’s constant changes affect workers (16:32) How electromechanical design platforms solve complexity challenges (21:39)How weight reduction impacts sustainability (27:40)How the pandemic affected the industry (30:43) Connect with Hendrik Lange LinkedIn Connect with Tom Spangler  LinkedIn Connect with Jennifer Piper:  LinkedIn See acast.com/privacy for privacy and opt-out information.