Visualization makes it possible to view new product designs before the first prototype is created. This makes it easier for customers to understand what they’ll get once the production starts and it also gives them an opportunity to recommend changes to their product at no cost. As the need for customization continues to increase product complexity, visualization is providing a soft landing for manufacturers.  Today’s guests are Ben Widdowson, Head Of Marketing at Siemens Digital Industries Software, and Gavin McCambridge, Creative Team Manager at Siemens Digital Industries Software. The two experts will help us understand the important role that visualization plays in product design and development. In this episode, you’ll hear about how visualization has changed the process of product design and prototype development. We also discuss the rise of VR and the impact that it is having on the manufacturing industry. Lastly, you’ll learn about the benefits and challenges that come with the adoption of visualization solutions. Some Questions I Ask: What does visualization mean to you? (01:27) Does taking visualization to an immersive space add more value? (03:38) Have you seen VR affect how teams work remotely? (06:06) What is the biggest benefit of working in an integrated environment? (11:41) What are the benefits of a program like Appearance Management? (16:28) How does animation help manufacturers? (19:34) What do you see as the future of visualization? (22:20) What You’ll Learn in this Episode: The meaning of virtual reality as it relates to visualization (03:13) The benefits of regularly using VR in the industry (05:19) The industries leading in the use of VR (06:37) The biggest barrier to adopting VR for industrial companies (07:22) The process of visualization customization (09:37) The key elements for effective visualization (13:17) How to work with animation when you don’t have a powerful GPU running them (21:26) Connect with Gavin McCambridge: LinkedIn Connect with Ben Widdowson:  LinkedIn Connect with Jennifer Piper:  LinkedIn Hosted on Acast. See acast.com/privacy for more information.