In this episode of Not Just ADZ, Alessandro De Zanche interviews Ann Riley, a certified adaptability coach, about the importance of adaptability in the digital media and advertising industry. They discuss topics such as mental flexibility, embracing new ideas, creative problem solving, effective collaboration, adapting to change, and continuous learning. Ann explains the Adaptability Framework, which measures abilities, character, and environment, and how it can be implemented in companies. They also discuss the challenges of implementing adaptability and the need for leaders to prioritize change and support their teams in navigating it. Ann and Alessandro have developed the "North Star and Adaptability executive bootcamp", where they work with organizations to develop strategic alignment and adaptability. For information you can contact Ann on http://www.adaptsuccess.com/ or http://linkedin.com/in/annreilly or Alessandro on [email protected] or https://www.linkedin.com/in/dezanche/. Chapters 00:00 Intro 02:02 Ann’s career and reinvention 03:48 The Adaptability framework 05:11 How does the Adaptability framework methodology works 08:04 Mental flexibility 10:10 Changes in the Digital Media and Advertising industry and the benefits of flexibility 14:53 How to find time to embrace the framework when under pressure 17:28 Helping leaders to bring adaptability into their organisations 22:13 Obstacles inside organizations 23:21 Tips for living with change