Discover how DPG Media Group and their Chief Digital Officer, Stefan Havik, are tackling a complex challenge. Learn their strategies for unifying 100+ media brands, achieving independence from Google in the advertising space, and reinforcing an audience-centric approach. Chapters 00:00 Intro 04:04 Strategic transformation: steps 09:16 Can different media brands collaborate and thrive? 10:42 “The Trusted Web” 18:24 Creating alignment 21:58 Collaborating on data with advertisers 23:42 Identity resolution across the group 25:28 Taking on Google and becoming independent 32:09 AI approach 39:36 Advice to smaller media companies 42:55 Diversified revenue channels: overseeing and consistency of incentives