At this point, most organizations have realized the value of having a relational major gifts program. But there are still many non-profit leaders out there who can’t get over the initial cost of investing in a major gifts program, even though those programs can have an ROI of 10 to 1, or more!  So, what’s holding you back from investing in major gifts? In this re-release of one of our most popular episodes, Jeff and Richard discuss the obstacles that are holding leaders back from investing in major gifts. They also share about the average ROI you can expect from a mature major gifts program, and the foundational elements you need to have in place in order to see those benefits.  Show Highlights: In this episode, you’ll discover…  The obstacles that hold non-profit leaders back from investing in major gifts, and how to overcome those objections Average return-on-investment you’ll see from a mature major gifts program, and setting expectations for how long it takes to get there The key elements of a major gifts program, including: a donor-centered culture, support from your leadership and finance team, and measurable results that demonstrate the efficacy of your programs