Description
Building a partnership between mid-level and direct response is crucial to your organization’s success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.
For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.
Show Highlights: In this episode, you’ll learn about…
The difference between a high-touch direct mail campaign and a relational mid-level approach
Creative ways that organizations can promote collaboration between mid-level and direct response teams
Barriers that prevent these groups from coordinating their donor outreach
In the non-profit sector, if you aren’t willing to advance into management, there is very little opportunity to grow as a fundraiser, take on new responsibilities, and increase your salary.
This is a frustrating reality, because not everyone is right for management.
Leadership...
Published 11/12/24
More and more, fundraisers are being overworked and underpaid. They’re frequently pulled in different directions and asked to accomplish tasks that don’t fall under their domain – all without a solid support structure. It’s caused many to leave the sector entirely.
There is so much...
Published 10/22/24