Description
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it seems.
Ariyh newsletter: https://ariyh.com/
The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce
Follow Thomas on LinkedIn: https://www.linkedin.com/in/thomasdmckinlay
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
Join the free Science of Persuasion Course:...
Published 04/29/24
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this...
Published 04/24/24