Description
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win...
Published 06/17/24
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
My endowment test: https://tinyurl.com/bv2umtup
My scarcity nudge:...
Published 06/10/24