Description
He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.
Nobody’s Fool: https://tinyurl.com/yv6pf93v
Influence: https://www.influenceatwork.com/store-new/
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In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.
Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb
Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji
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Published 11/18/24
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with...
Published 11/11/24