Description
This advice has changed the way I work.
Professor Adam Alter covers the science behind creativity, Bob Dylan’s songwriting tricks, Pfizer’s profitable pivot, Pixar’s crowd-based wisdom, and one study that changed my perspective on creativity.
Adam’s book: https://adamalterauthor.com/anatomy
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Mike Temple’s Blowin’ cover: https://youtu.be/tFgohZ8xtnI?si=z0LYO9E2qX5PCEEw
In today’s episode, I use a marketing psychology principle to try to go viral on YouTube. Did it work? Listen to find out.
Effortful YouTube video: https://youtu.be/L6ueaBYDop8?si=5kHrlW66Fdzk6yTb
Effortless YouTube video: https://youtu.be/bhMCGaRsyUQ?si=LSXqZExxOZX7gIji
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Published 11/18/24
I shrunk Britain’s favourite bread and showed it to a dozen Brits from Bolton. I was experimenting with shrinkflation. Companies shrink the size of their products without changing the price, benefiting from a psychological bias that means we struggle to notice small changes. Today, chatting with...
Published 11/11/24