Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance.  We discussed all of this and more this week on the On Brand podcast. About Bre Rossetti Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to...

With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The...

Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand...

Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell...

Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior...

Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an...

Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in...

Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She...

Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's...

This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening. About Tom Webster Tom Webster is a partner at Sounds Profitable, the leading voice of...

Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast. About Kate Rush Sheehy Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that...

Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast. About Ben Harms Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator...

Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode! About Tina Lin Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many...

Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders transform how they work. We discussed all of this and more this week on the On Brand podcast. About Mia Blume Mia Blume is San Francisco-based creative leadership coach. A former design leader at Pinterest, Square, and IDEO, Mia started Design Dept. in 2016 to help transform the way creative leaders work. Through individual coaching, workshops,...

Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast. About Miri Rodriguez Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized...

Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get...

Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in...

Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." As I said during our conversation, Lydia spends a lot of time defining the undefinable — from brand love to multicultural marketing to personal branding.  We discussed all of this and more this week on the On Brand podcast. About Lydia Michael Lydia Michael is an entrepreneur, speaker, brand strategist, and author of “Brand Love." She works with companies and organizations to develop brands and marketing...

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2023.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Matt Williams Matt Williams is chief growth officer for...

Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing, is the author of PR Confidential, available now. Lightspeed is a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. We discussed all of this and more this week on the On Brand podcast. About Amanda Proscia Amanda Proscia is a master corporate storyteller with experience in-house at American Express. Amanda is the co-founder of Lightspeed...

Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli and author of the book Purposeful Brands. While it seems like purposeful branding and marketing is everywhere these days, that doesn't diminish the importance and responsibility of this work. And it doesn't make the work any easier. We discussed all of this and more this week on the On Brand podcast. About Sandy Skees Sandy Skees is EVP, Global Purpose and Impact Lead at Porter Novelli, a leading communications consultancy,...

Jay Mandel is the author of the book Brand Strategy in Three Steps, as well as an entrepreneur, professor, consultant, and coach. In all of his work, he leads with his core values of candor, curiosity, and collaboration. We discussed all this and more this week on the On Brand podcast. About Jay Mandel Jay Mandel, a multi-faceted entrepreneur, professor, consultant, and coach, is not only the author of the book Brand Strategy in Three Steps, but also an embodiment of core values such as...

Karen McFarlane is the founder and CMO of Kaye Media, a fractional marketing firm for startups to enterprises. With over 25 years of experience, Karen is renowned for her transformative purpose-driven brand strategies and has been recognized for her leadership and deep commitment to equity and belonging. We discussed all of this and more this week on the On Brand podcast. About Karen McFarlane Karen McFarlane, the founder of Kaye Media, is a seasoned marketing executive with over 25 years of...

Robert Felder is the founder of Bearbottom Clothing, a one-for-one clothing manufacturer. Felder is an expert in DTC, growth, social entrepreneurship, and, of course, brand building. We discussed all of this and more this week on the On Brand podcast. About Robert Felder Robert Felder founded Bearbottom Clothing in 2012, launching it in 2014, after visiting Bangladesh as a high school student. Felder saw firsthand the need for quality jobs and basic necessities like clothing within the...

Jackie Bebenroth is a positioning expert and founder of the agency Muse. She and her team help transformative leaders with positioning through their unique Productive Distancing approach. We discussed all of this and more this week on the On Brand podcast. About Jackie Bebenroth Jackie Bebenroth is an award-winning positioning expert and agency founder who draws from two decades of experience as a brand strategist and entrepreneur to help visionary leaders achieve transformation inside their...