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Fergus O’Carroll
On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
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Ratings & Reviews
4.7 stars from 53 ratings
A must listen for all marketeers
Love this podcast. Not only because of the voice of Fergus but for all the insights I'm gathering by listening not once but several times to the episodes. And the series about effectiveness is sooooo good. Thanks for producing this and keep on going.Read full review »
GertB. via Apple Podcasts · Belgium · 11/10/22
Great insight
Loved the McDonalds and 7-Eleven podcasts. Super interview style. A must listen!
pwood33 via Apple Podcasts · United States of America · 09/21/22
Love the backstory
Dig the podcast. Love hearing how strat was born. Always leave each episode with a takeaway and nugget of inspo. 👍
stacywrotethis via Apple Podcasts · United States of America · 12/14/21
Recent Episodes
Published 11/28/22
The most critical episode in the series, we talk about two key documents:  strategy on a page and the creative brief. Examples can be downloaded on this episodes' page on our website. This series is brought to you by our friends at WARC.
Published 11/28/22
How a simple comment about the Frankfurt skyline unlocked German Rail's brilliant social media fueled idea that helped Germans Rediscover Germany.
Published 11/15/22
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