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Fergus O’Carroll
On Strategy Showcase
Where marketers tell the stories behind the strategies that led to amazing campaigns.
Listen now
Ratings & Reviews
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4.7 stars from 92 ratings
Really enjoying the effectiveness series
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“More of this please!!”
caitlin.marie.D via Apple Podcasts ·
United States of America ·
06/17/24
Informative & revealing
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“Strategists don’t tend to have the ‘club’ that the creative industry does, so we have less opportunities to meet, talk and connect. This podcast gives strategists the opportunity to get there nerd on and go deeply into the multifaceted tools & topics that is strategy today! And we get to...”Read full review »
LC Stanmore via Apple Podcasts ·
Australia ·
10/10/23
Best in class
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“For all the peeps in marketing out there. This is one of the best podcasts I have found, and trust me have tried a few…”
Blackpheonixeye via Apple Podcasts ·
India ·
10/10/23
Recent Episodes
Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024. We're joined by BBDO's Worldwide CCO, Chris Beresford-Hill, W+K NY's Co-CCO, Marques Gartrell, Founder and CEO of Fundamentalco, Jonny Bauer and W+K NY's CSO, Laura Rowan. Thanks to our brilliant Live Tour sponsors: Effie...
Published 11/12/24
Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families & Fun” to "Rejuveniles" allowed the brand to turn what was perceived by parents as a product negative (messy Cheetos-covered fingertips on kids) into a product...
Published 11/03/24
Published 11/03/24
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