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Fergus
On Strategy Showcase
Hear the backstories behind campaigns shaped by some of today’s best strategy/client teams.
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Ratings & Reviews
4.7 stars from 22 ratings
Un Up
Uncommon is one of my three favorite shops in the world. Tobey is living evidence of that. “Home improvement” (life improvement) “Home repair” (life repair) Sometimes scale of visibility solves everything. What you say where you say it and how big you say it. Plus when everyone is painfully...Read full review »
luap via Apple Podcasts · United States of America · 02/07/21
Truly insightful discussions
The strategy business can be overly saturated with confusing terms and bravado that serves to only make it a difficult thing to understand. Fergus does a fantastic cuts through much of the clutter and make strategy accessible, understandable and actionable. Planners from junior to exec levels...Read full review »
Gohawks13 via Apple Podcasts · United States of America · 01/27/20
Fantastic bite-sized strategy
This is a really useful, interesting and concise look at some of the coolest advertising strategies of recent years. Really enjoyable listen.
caffersx3 via Apple Podcasts · Great Britain · 01/26/20
Recent Episodes
Tasked with achieving an additional £100 million in profit from its marketing spend, Andrew's team put brand theory into practice, at scale, and more than doubled that goal by developing Catalyst, a portfolio-wide marketing modeling system that brought analytics and creativity into the center of...
Published 05/24/21
Paula has worked on the Nike brand on three continents. We first discuss what inspired Nothing Beats a Londoner and then how Nike approached planning in a year without sports. 
Published 05/07/21
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