we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights have consistently challenged and enriched our understanding. His hot takes and rigorous analyses not only highlight the dynamic nature of digital platforms but also underscore the enduring relevance of adapting to technological advancements. As we explore these themes, Kasim's legacy emerges as a beacon for innovative thinking and strategic agility in the ever-evolving realm of digital marketing. Chapters: 00:00:00 - A Fond Farewell: Commencing Kasim's Celebratory Send-off00:03:22 - The 1 Secret to Lowering Your CPAs by 60% on Meta00:32:24 - 6 Critical Campaigns for Success in Google Ads with John Moran00:42:29 - Why Google Might Be 1300X Smarter Than Facebook00:50:42 - Why Google Performance Max Now Kinda Sucks & When You Should Use It01:07:49 - Parting Wisdom: Kasim's Final Insights and Heartfelt Goodbye LINKS AND RESOURCES: Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!