In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse. Chapters 00:00:00 - Welcome to the Perpetual Traffic Podcast!00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding00:02:47 - Practical Application: The Key to Turning Ideas into Actions00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This00:22:18 - The Engine Metaphor: Fueling Your Brand's Success00:24:28 - The Backbone of Legendary Branding00:27:15 - Customer Insight: The Key to Understanding Why They Choose You00:33:41 - Tools for Gaining Customer Insight: Practical Resources00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott Wozniak LINKS AND RESOURCES: Make Your Brand Legendary: Create Raving Fans With the Customer Experience EngineCustomer Experience Engine swozWebstieLegendary Brand AcademyScott Wozniak - SpeakingPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...