Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth! Chapters: 00:00:00 - Welcome to Perpetual Traffic Podcast00:01:00 - Telegram Tidbits: Join the Party00:02:00 - Metrics Mania: Today’s Hot Topic00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew00:05:30 - IT Apocalypse: The Largest Outage Ever00:08:00 - Newsjacking 101: Marketing Goldmine00:11:00 - Real-Time Relevance: Staying Ahead with News00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks00:19:00 - Tactical Tactics: Turning Ideas into Action00:25:31 - Memorable Moments: Creating Lasting Impressions00:29:59 - Wrap-Up: Final Thoughts and Future Steps LINKS AND RESOURCES: First Thing: Microsoft outage takes out banks, airlines and businessesCompetitors and Alternatives to CrowdStrike Falcon Google AlertsNewsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media CoveragePT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!