In this third episode of PodcAds by Paolo Santanicchia, Barry Hott will give us some insights about how to create Facebook Ads that convert, in ad account structures that can allow you to scale confidently. Barry Hott is an expert in social ad strategy and execution, has managed $600+ million in social ad spend for brands like AT&T, Toyota, Kraft, and Microsoft and more recently focused on direct-to-consumer social growth advertising, creative, and CRO for some of the biggest startup names in the world. He helped launch Lone River Ranch Water in 2020, which was acquired by Diageo in 2021. He’s a maker (and proponent) of ugly ads! Barry currently advises Adcrate.co and offers consulting/advising and account audits. What is PodcAds? PodcAds by Paolo Santanicchia is a Podcast in which I (Paolo), Facebook Ads Specialist managing over € 500,000 ad budget per year, make some deep dives, alone or with other Facebook Ads Experts, about specific topics. Stay in Touch with us! Paolo Santanicchia - Facebook Ads Specialist ⁠https://www.paolosantanicchia.com⁠ IG: ⁠https://instagram.com/paolo.santanicchia⁠ TW: ⁠https://twitter.com/PaoloAds⁠ LI: ⁠https://www.linkedin.com/in/paolosantanicchia/⁠ Mail: [email protected] Follow Barry Hott: Twitter: @binghott LinkedIn: Barry Hott Website: Hott Growth