Today I dive deep into how to avoid bad marketing and sales and why sometimes this includes actively sharing who your product isn’t for. I go into greater detail about the following: Understanding that your product is only a part of your business How to craft great marketing and sales Why a formal positioning process impacts your sales and marketing strategy The core of sales and marketing is understanding your differentiated value How to build the story for your positioning  — If you want to skip ahead: (00:00) Today’s topic: how to avoid terrible marketing and sales (01:55) Why thinking the product is the only thing is dangerous (03:35) Ask yourself this question (07:24) How to craft great marketing and sales (10:37) Understand your differentiated value (11:05) How to craft the story for your sales team (17:05) Thanks for listening  — Where To Find April Dunford: Podcast Website: https://www.positioning.show/  Personal Website: https://www.aprildunford.com/  LinkedIn: https://www.linkedin.com/in/aprildunford/  Instagram: https://www.instagram.com/aprildunford/  Twitter: https://twitter.com/aprildunford — Referenced: Everybody Hates Marketers: https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195  — Production and marketing by https://penname.co/