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April Dunford
Positioning with April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Listen now
Ratings & Reviews
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4.9 stars from 134 ratings
Absolutely essential
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“As a tech nerd turned sales and marketing exec for a B2B startup, finding my way to April was arguably the most important inflection point in my self guided professional development. April is a wellspring of deep and well articulated knowledge. I feel like I am seeing business through a new and...”Read full review »
fetterfly via Apple Podcasts ·
Canada ·
09/05/24
Her episodes make me better at my job
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“I usually passively listen to podcasts.
When I listen to April’s podcasts, I do it in front of my laptop, take notes, review and listen again. I can put into practice what she shares with us. Thank you April!”
Ax168 via Apple Podcasts ·
Iceland ·
08/16/24
Short & sweet episodes
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“Loved the first book, and the episodes explore some very helpful topics. Perfect for my commute :)”
DanielKunz via Apple Podcasts ·
Switzerland ·
08/03/24
Recent Episodes
In today’s episode, I explore product differentiation and the common misconception that some products have no unique value. I also explore the potential root causes when companies fail to see their own differentiation.
You will learn:
* The myth of having no product differentiation and what it...
Published 10/17/24
Published 10/17/24
In today’s episode, Georgiana Laudi and I explore the failings of traditional sales funnels and why companies should instead focus on a customer-led approach to growth.
My guest, Georgiana Laudi, is the ultimate marketing guru with a passion for turning customer value into cash for SaaS...
Published 10/03/24
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