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April Dunford
Positioning with April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Listen now
Ratings & Reviews
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4.9 stars from 123 ratings
“I have gone back to April’s first book many times in my work in Product Marketing and I’m in the middle of reading Sales Pitch and it has already helped me in my current job so being able to get more insight into all the processes, decisions, interactions positioning impacts has been incredibly...”Read full review »
Lisa Paredes via Apple Podcasts ·
Denmark ·
04/17/24
Yourrrr Baaaccck!
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“It’s great to have your show back. It’s fitting that it’s in April! Suggestion: Makeover for the Startup brand. I could be the first. Bring on a struggling, startup SaaS bootstrapping sole entrepreneur and use them as a case study of what to fix! Pick me pick me. lol”
Stu Regina via Apple Podcasts ·
United States of America ·
04/15/24
Repetitive
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“I really like April’s work/ positioning framework but this podcast is pretty repetitive after the first few episodes. It is basically a limited series for her latest book.”
nbsfmc via Apple Podcasts ·
United States of America ·
12/27/23
Recent Episodes
In today’s episode, I talk with a technology entrepreneur about lessons related to his product initially being mispositioned in the market and also the challenges of positioning both free and paid versions of software solutions.
Joining me is Abhinav Asthana, founder and CEO of Postman, an API...
Published 04/18/24
Published 04/18/24
Welcome to Season 2! In today’s episode, I explore why positioning fails to make the jump from marketing to sales in many companies, and what common misconceptions and mistakes in positioning work should be avoided.
You will learn:
* Why sales teams often lack a deep understanding of positioning...
Published 04/03/24
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