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April Dunford
Positioning with April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. I’m April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I'll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you're an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
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Ratings & Reviews
4.9 stars from 86 ratings
Helps me steer the ship
April you’ve been a blessing. I’m in my first head of marketing role at a high growth Series B startup with hardly any product marketing experience. Your books have given me the clarity necessary to tackle large product marketing projects and lead my team including a very talented PMM. Your...Read full review »
Agrinb via Apple Podcasts · United States of America · 11/18/23
Repetitive
I really like April’s work/ positioning framework. But this podcast should be a limited series since it seems to have been created just to promote her new book. After the first few episodes, it’s very repetitive and doesn’t offer new insights or topics.
nbsfmc via Apple Podcasts · United States of America · 11/09/23
So helpful!
Since discovering April’s podcast I’ve become obsessed with her work. I’ve used her lessons on this show, in her books, her website and now her newsletter to help my small team develop positioning and messaging for our company. Even though we are not a technology company, these exercises have...Read full review »
Liz Hames via Apple Podcasts · Canada · 11/09/23
Recent Episodes
Published 11/16/23
Today, I’m going to discuss how to have consistent positioning and messaging across sales and marketing using tactics from my book Sales Pitch. You will learn:  Why marketers at B2B companies should start with the sales pitch first An overview of buyer’s guides and the components of the best...
Published 11/16/23
It's frustrating to see the widespread misuse of business terminology in the corporate world. Terms such as strategy, positioning, and vision are frequently interchanged or confused. Today, I'll clarify these terms, discussing when and how to use them. I’ll share with you: The difference...
Published 11/09/23
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