Reviews
“Simple amazing podcast. I’ve only recently come across April. Since then every time my headphone go on it is April that is in my ears. So much useful information. So much you can listen again and still learn something new.
Please keep going. Thanks April.”
Mike108uk via Apple Podcasts ·
Great Britain ·
05/10/24
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“April shares her first hand experience and insights in every episode. She’s great at breaking down concepts about positioning and strategy into clear explanations with good examples. Keep it up you rock!”
blablah review via Apple Podcasts ·
United States of America ·
05/07/24
“I have gone back to April’s first book many times in my work in Product Marketing and I’m in the middle of reading Sales Pitch and it has already helped me in my current job so being able to get more insight into all the processes, decisions, interactions positioning impacts has been incredibly...”Read full review »
Lisa Paredes via Apple Podcasts ·
Denmark ·
04/17/24
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“It’s great to have your show back. It’s fitting that it’s in April! Suggestion: Makeover for the Startup brand. I could be the first. Bring on a struggling, startup SaaS bootstrapping sole entrepreneur and use them as a case study of what to fix! Pick me pick me. lol”
Stu Regina via Apple Podcasts ·
United States of America ·
04/15/24
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“I really like April’s work/ positioning framework but this podcast is pretty repetitive after the first few episodes. It is basically a limited series for her latest book.”
nbsfmc via Apple Podcasts ·
United States of America ·
12/27/23
“Thank you so much April!”
Nick 153 via Apple Podcasts ·
Australia ·
11/27/23
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“April you’ve been a blessing. I’m in my first head of marketing role at a high growth Series B startup with hardly any product marketing experience. Your books have given me the clarity necessary to tackle large product marketing projects and lead my team including a very talented PMM. Your...”Read full review »
Agrinb via Apple Podcasts ·
United States of America ·
11/18/23
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“Since discovering April’s podcast I’ve become obsessed with her work. I’ve used her lessons on this show, in her books, her website and now her newsletter to help my small team develop positioning and messaging for our company. Even though we are not a technology company, these exercises have...”Read full review »
Liz Hames via Apple Podcasts ·
Canada ·
11/09/23
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“The experience speaks. Marketing and sales clearly explained. Very actionable tips, frameworks and strategies that have been tested and approved in the field.”
MacMal’s via Apple Podcasts ·
France ·
10/13/23
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“April is the authority on Positioning, Messaging, and Sales Pitches. I learn something new each time I read her books and listen to her speak.”
AchimKlor via Apple Podcasts ·
Canada ·
10/08/23
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“Pure gold in every episode.”
Shannona(at)key tracer via Apple Podcasts ·
Canada ·
09/12/23
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“April’s early podcast on differentiated value is the clearest most insightful thinking on the role of value, and the proposition transition from features to benefits. My mind was blown, and still is, by how good this pod is…”
Jp8113 via Apple Podcasts ·
Great Britain ·
09/10/23
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“I love listening to April’s podcast episodes. Just listened to the one with Bob Moesta.
B2B is hard for startups especially if you are creating a new category, April is helping us find our way at ScopeMaster. Thanks April.”
Colin12386527 via Apple Podcasts ·
Great Britain ·
09/09/23
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“I can’t figure out how she does it, but April’s way of explaining things is easy to listen to, clear, and memorable. I typically don't stick with podcasts that are just one person talking for the majority, but April makes it feel like you’re in conversation with her! Her stories and retold...”Read full review »
CJ Ornelas via Apple Podcasts ·
United States of America ·
09/08/23
“Hey April,
How can a PMM influence Sales and Product to change their product mindset if the company was built and has been running for 20 years because the product has been successful and only recently has seen any competition? Bringing data to the table is not enough, especially to contrast...”Read full review »
cjgofjcnchshxkfvhg via Apple Podcasts ·
Brazil ·
09/06/23
“Could we get transcripts on the website please? Auto generated would be perfect - just havea hard time re-finding the points you make, that I want to share/use, once I’m back from walking the dog.”
TractorsShouldBeGreen via Apple Podcasts ·
United States of America ·
08/30/23
“Obviously Awesome is the best marketing book maybe ever. And April is a master at helping tech companies (who are notoriously bad at helping buyers make sense of what they sell) place their products in the right context so people GET IT. Most sales and marketing people are not good at this. April...”Read full review »
Youcantteachwingspan via Apple Podcasts ·
United States of America ·
08/29/23
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“There’s so many great takeaways on positioning, sales and marketing in this podcast. Best of all it’s entertaining and funny and I’ve found April’s point of view useful to my work outside of B2B tech.”
Jenn-the-writer via Apple Podcasts ·
New Zealand ·
08/25/23
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“I enjoy every episode as it provides actionable insights for me. Good and valuable content, listen and act on it!”
aromatoma via Apple Podcasts ·
Ukraine ·
08/25/23
“April Dunford is doing a great job of filling in the blanks and explaining a part of the business journey that people know they need they but struggle to articulate it. Paving the way for businesses of all sizes to ask better questions and get better results. A huge fan of her podcast. Every time...”Read full review »
Majority Media LLC via Apple Podcasts ·
United States of America ·
08/24/23
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“April is the. Best. The BEST!
I’m just here to give love to the August 17 2023 episode. The F Plan!!!”
Salt Lab via Apple Podcasts ·
United States of America ·
08/19/23
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“I was thrilled when April Dunford launched this podcast as a follow-up to her excellent book, “Obviously Awesome”. Her podcast does not disappoint. April is a natural born storyteller (in the highly entertaining style of Canada’s east coast) and a superb communicator. Her approach to positioning...”Read full review »
MyTwoCanadianCents via Apple Podcasts ·
Canada ·
08/17/23
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“April’s show on product positioning is a must-have for startups. I now understand how positioning is the root of all marketing, advertising, branding, and sales.”
gunnarpope via Apple Podcasts ·
United States of America ·
08/16/23
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“Your book Obviously Awesome, and podcasts are exactly what my team needed at this precise moment! So appreciate the actionable 10 steps, and the clarity you bring to positioning and value.”
cmoore0125 via Apple Podcasts ·
United States of America ·
08/15/23
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“April is a positioning powerhouse. Anyone within the B2B marketing space has likely heard about April before thanks to her brilliant book on positioning, Obviously Awesome. Required reading.
I’m simply here to thank you, April, for gifting us with even more of your wisdom via this podcast. You...”Read full review »
Elle Say via Apple Podcasts ·
Great Britain ·
08/15/23
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“If you are building a B2B, SaaS business you HAVE TO
- Read April’s Obviously Awesome book
- Listen to this podcast
Many of the principles are also applicable to consumer products as well, especially if you are trying to enter/create a new market/segment and/or increase margin in your product...”Read full review »
Dale is da bomb! via Apple Podcasts ·
Great Britain ·
08/12/23
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“An insightful podcast that offers practical advice and captivating storytelling.
April's expertise shines through as she shares real-world examples and actionable strategies that can be applied to any marketing positioning strategy. Whether you're a seasoned marketer or just a designer,...”Read full review »
Alin Buda via Apple Podcasts ·
Great Britain ·
08/11/23
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“25 years in marketing . . . I really thought I understood the concept of positioning. And I am pretty sure the professors and accomplished professionals who taught it to me these many years really believed they understood what position was. It wasn’t until I stumbled upon April Dunford on the...”Read full review »
So then what happened? via Apple Podcasts ·
United States of America ·
08/11/23
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“Super useful! Very practical and entertaining too - unsurprisingly April’s a fantastic storyteller”
Ali L Sydney via Apple Podcasts ·
Australia ·
08/10/23
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“I saw April’s talk at Turingfest last year and it was so well presented that I still remember the key points to this day… same cannot be said for all presentations I saw that day! As soon as I heard she was doing a podcast I knew I had to listen and learn!”
Tatooinechick via Apple Podcasts ·
Great Britain ·
08/02/23
“This podcast is one of my favorites, it’s full of insights and real life examples on positioning, messagin, differentiation so much more on product marketing and go to market (GTM) strategies and tactics. I highly recommend April Dunford’s podcast to everyone working in product marketing and...”Read full review »
AhmetNuri via Apple Podcasts ·
Canada ·
07/28/23
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“We all stance April, love and reference her work. I’m so grateful she’s putting out her knowledge for free on the podcast. LISTEN and share, it’s so worth it.”
Xomancohan via Apple Podcasts ·
United States of America ·
07/22/23
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“April is really great at tackling difficult to understand concepts with concrete examples from her past experiences. She has awesome guests that enrich the area around positioning to give further fuel to her engine of positioning.
On top of the excellent information, April is the kind of host...”Read full review »
@mdgale via Apple Podcasts ·
Canada ·
07/19/23
“Mandatory listening for anyone making, marketing, or selling a B2B tech product. Positioning is at the heart of product/market fit and no one knows positioning like April, so to have her sharing her wisdom here is a gift. And very few folks can communicate like April, either, so there’s plenty to...”Read full review »
luketron via Apple Podcasts ·
Australia ·
07/18/23
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“I’m a huge fan of April’s work. I have Obviously Awesome and really appreciate putting her insights and frameworks out there for free on her podcast. I’ve enjoyed every episode in the podcast until the sales pitch episode, which spends entirely too much time to me talking about her sometimes...”Read full review »
Wengelengel via Apple Podcasts ·
United States of America ·
07/17/23
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“Wow wow wow. Already loved April from her book and social, but the podcast gives you a whole ‘nother level of positioning wisdom. Keep up the great work, April! Recommending your podcast to as many B2B sales and marketing leaders as possible 🤘”
Mary had three lambs via Apple Podcasts ·
United States of America ·
07/16/23
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“I’m thankful to have discovered April and her work. She is a powerhouse. Her wisdom and wit and her freaking humor is fantastic. You don’t have to be in tech to listen nor apply her teachings.
It’s relevant to anyone seeking creative and dynamic and useful marketing and sales strategies. Listen...”Read full review »
Swarasa1952 via Apple Podcasts ·
United States of America ·
07/14/23
“This is a new podcast and has started off so well. It is on my Favourites list and I look forward to each new episode.
April has the ‘chops’ to talk about ‘positioning’, but here she sets herself up as ‘the’ podcast on this subject.
Have a listen and decide for yourself. See if it makes your...”Read full review »
Michael MacGinty via Apple Podcasts ·
Ireland ·
07/01/23
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“I have the book and am glad this podcast exists. The “war stories” and the years of experience and the expert delivery make this a joy to listen to and I feel smarter each episode. Keep going!”
Jenkellyjen via Apple Podcasts ·
Canada ·
06/26/23
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“I’m a long-time fan of April Dunford. I quote her all the time in positioning meetings, so when I happened upon this podcast… I couldn’t believe my ears. It felt like Christmas for five year old me. Pure magic. These episodes are not something you listen to in passing while you walk the dog or...”Read full review »
Goober1223 via Apple Podcasts ·
United States of America ·
06/22/23
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“It’s just 2 episodes but already one of my favourite marketing podcast!”
MichałK via Apple Podcasts ·
Poland ·
06/22/23
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“There’s often confusion about what exactly positioning is, how to craft it and how to apply it. April makes it easy to understand and adds great stories from her extensive experience to bring it to life.”
miReview via Apple Podcasts ·
Canada ·
06/15/23
“Listening to April means living her learnings by laughing along to stories that put positioning in a relatable context. Her humility and humor is as refreshing and smart as I knew it would be when she announced her podcast. Thanks April - looking forward to more!”
Tracy Lisowe via Apple Podcasts ·
United States of America ·
06/15/23
“Happy to see a new pod from someone so experienced in positioning and marketing, this stuff is the diff between success and failure of products and April does a good job describing the problems and solutions.”
Dv2cali via Apple Podcasts ·
United States of America ·
06/14/23
“I’ve seen April on stage more than once, even intro’ed her. Her key lessons in this brilliant podcast shine as only she can deliver and delight.
Warm, witty, insightful and engaging. It’s the only podcast I actually enjoy! A bookmark must.”
Harvey Lee PMM via Apple Podcasts ·
Great Britain ·
06/12/23
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“I am applying the content of the show for redesign of a web site. We run an educational services company in EU. Thank you, April for sharing your knowledge with us.”
European-1 via Apple Podcasts ·
Poland ·
06/10/23
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“With all that fluff and hot air around in marketing, April is like a breath of fresh air - straight-talking, no-nonsense, practical and utterly relatable.
Marketing, and positioning, is hard. But it’s not rocket science. And April not only makes you feel like you can do it, she also makes it a...”Read full review »
DeniseSSC via Apple Podcasts ·
Great Britain ·
06/10/23
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“Been a fan of April’s positioning work and this podcast is gold. Short episodes, packed with insight, funny and incredibly easy to listen and learn from. Can not wait for the next episode.”
Srinivsn via Apple Podcasts ·
United States of America ·
06/09/23
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