Helps me steer the ship
April you’ve been a blessing. I’m in my first head of marketing role at a high growth Series B startup with hardly any product marketing experience. Your books have given me the clarity necessary to tackle large product marketing projects and lead my team including a very talented PMM. Your podcast helps hash out many insights from the books. Lastly, I really appreciate that you turned down the project that we offered you. You were right, we were too early in the product lifecycle. I’d love for you to share any information on how you would approach expanding into an adjacent category. I.e. From “CRM for Investment Banks” to “CRM and Marketing Automation for Investment Banks”
Agrinb via Apple Podcasts · United States of America · 11/18/23
More reviews of Positioning with April Dunford
I love listening to April’s podcast episodes. Just listened to the one with Bob Moesta. B2B is hard for startups especially if you are creating a new category, April is helping us find our way at ScopeMaster. Thanks April.
Colin12386527 via Apple Podcasts · Great Britain · 09/09/23
There’s so many great takeaways on positioning, sales and marketing in this podcast. Best of all it’s entertaining and funny and I’ve found April’s point of view useful to my work outside of B2B tech.
Jenn-the-writer via Apple Podcasts · New Zealand · 08/25/23
The experience speaks. Marketing and sales clearly explained. Very actionable tips, frameworks and strategies that have been tested and approved in the field.
MacMal’s via Apple Podcasts · France · 10/13/23
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.