Helps me steer the ship
April you’ve been a blessing. I’m in my first head of marketing role at a high growth Series B startup with hardly any product marketing experience. Your books have given me the clarity necessary to tackle large product marketing projects and lead my team including a very talented PMM. Your podcast helps hash out many insights from the books. Lastly, I really appreciate that you turned down the project that we offered you. You were right, we were too early in the product lifecycle. I’d love for you to share any information on how you would approach expanding into an adjacent category. I.e. From “CRM for Investment Banks” to “CRM and Marketing Automation for Investment Banks”
Agrinb via Apple Podcasts · United States of America · 11/18/23
More reviews of Positioning with April Dunford
Super useful! Very practical and entertaining too - unsurprisingly April’s a fantastic storyteller
Ali L Sydney via Apple Podcasts · Australia · 08/10/23
It’s great to have your show back. It’s fitting that it’s in April! Suggestion: Makeover for the Startup brand. I could be the first. Bring on a struggling, startup SaaS bootstrapping sole entrepreneur and use them as a case study of what to fix! Pick me pick me. lol
Stu Regina via Apple Podcasts · United States of America · 04/15/24
Listening to April means living her learnings by laughing along to stories that put positioning in a relatable context. Her humility and humor is as refreshing and smart as I knew it would be when she announced her podcast. Thanks April - looking forward to more!
Tracy Lisowe via Apple Podcasts · United States of America · 06/15/23
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