How to implement all of this from the grassroots?
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“Hey April,
How can a PMM influence Sales and Product to change their product mindset if the company was built and has been running for 20 years because the product has been successful and only recently has seen any competition? Bringing data to the table is not enough, especially to contrast sales gut feelings and anecdotal experience about what worked well in the past”
cjgofjcnchshxkfvhg via Apple Podcasts ·
Brazil ·
09/06/23
More reviews of Positioning with April Dunford
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“I have the book and am glad this podcast exists. The “war stories” and the years of experience and the expert delivery make this a joy to listen to and I feel smarter each episode. Keep going!”
Jenkellyjen via Apple Podcasts ·
Canada ·
06/26/23
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“There’s often confusion about what exactly positioning is, how to craft it and how to apply it. April makes it easy to understand and adds great stories from her extensive experience to bring it to life.”
miReview via Apple Podcasts ·
Canada ·
06/15/23
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“It’s just 2 episodes but already one of my favourite marketing podcast!”
MichałK via Apple Podcasts ·
Poland ·
06/22/23
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