Useful info for marketers and product people
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“Happy to see a new pod from someone so experienced in positioning and marketing, this stuff is the diff between success and failure of products and April does a good job describing the problems and solutions.”
Dv2cali via Apple Podcasts ·
United States of America ·
06/14/23
More reviews of Positioning with April Dunford
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“April’s early podcast on differentiated value is the clearest most insightful thinking on the role of value, and the proposition transition from features to benefits. My mind was blown, and still is, by how good this pod is…”
Jp8113 via Apple Podcasts ·
Great Britain ·
09/10/23
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“25 years in marketing . . . I really thought I understood the concept of positioning. And I am pretty sure the professors and accomplished professionals who taught it to me these many years really believed they understood what position was. It wasn’t until I stumbled upon April Dunford on the...”Read full review »
So then what happened? via Apple Podcasts ·
United States of America ·
08/11/23
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“April is a positioning powerhouse. Anyone within the B2B marketing space has likely heard about April before thanks to her brilliant book on positioning, Obviously Awesome. Required reading.
I’m simply here to thank you, April, for gifting us with even more of your wisdom via this podcast. You...”Read full review »
Elle Say via Apple Podcasts ·
Great Britain ·
08/15/23
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