B2B positioning wisdom masterclass in communication
Mandatory listening for anyone making, marketing, or selling a B2B tech product. Positioning is at the heart of product/market fit and no one knows positioning like April, so to have her sharing her wisdom here is a gift. And very few folks can communicate like April, either, so there’s plenty to absorb on that front, too. Good stories, good lessons, and an all-round good time :)
luketron via Apple Podcasts · Australia · 07/18/23
More reviews of Positioning with April Dunford
It’s just 2 episodes but already one of my favourite marketing podcast!
MichałK via Apple Podcasts · Poland · 06/22/23
April is really great at tackling difficult to understand concepts with concrete examples from her past experiences. She has awesome guests that enrich the area around positioning to give further fuel to her engine of positioning. On top of the excellent information, April is the kind of host...Read full review »
@mdgale via Apple Podcasts · Canada · 07/19/23
There’s so many great takeaways on positioning, sales and marketing in this podcast. Best of all it’s entertaining and funny and I’ve found April’s point of view useful to my work outside of B2B tech.
Jenn-the-writer via Apple Podcasts · New Zealand · 08/25/23
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