Game changer - ALL HAIL APRIL!!
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“If you are building a B2B, SaaS business you HAVE TO
- Read April’s Obviously Awesome book
- Listen to this podcast
Many of the principles are also applicable to consumer products as well, especially if you are trying to enter/create a new market/segment and/or increase margin in your product through some form of differentiation.
I found myself in a few companies doing positioning before I discovered April, but her approach gives you a really clear set of tools and a way of explaining what you are doing and why to colleagues, stakeholders etc AND ways to include them in the process to get better results and more buy-in!
“ALL HAIL APRIL!!””
Dale is da bomb! via Apple Podcasts ·
Great Britain ·
08/12/23
More reviews of Positioning with April Dunford
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“There’s often confusion about what exactly positioning is, how to craft it and how to apply it. April makes it easy to understand and adds great stories from her extensive experience to bring it to life.”
miReview via Apple Podcasts ·
Canada ·
06/15/23
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“As a tech nerd turned sales and marketing exec for a B2B startup, finding my way to April was arguably the most important inflection point in my self guided professional development. April is a wellspring of deep and well articulated knowledge. I feel like I am seeing business through a new and...”Read full review »
fetterfly via Apple Podcasts ·
Canada ·
09/05/24
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“April is the authority on Positioning, Messaging, and Sales Pitches. I learn something new each time I read her books and listen to her speak.”
AchimKlor via Apple Podcasts ·
Canada ·
10/08/23
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