Review of Positioning with April Dunford - Game changer - ALL HAIL

Game changer - ALL HAIL APRIL!!

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“If you are building a B2B, SaaS business you HAVE TO - Read April’s Obviously Awesome book - Listen to this podcast Many of the principles are also applicable to consumer products as well, especially if you are trying to enter/create a new market/segment and/or increase margin in your product through some form of differentiation. I found myself in a few companies doing positioning before I discovered April, but her approach gives you a really clear set of tools and a way of explaining what you are doing and why to colleagues, stakeholders etc AND ways to include them in the process to get better results and more buy-in! “ALL HAIL APRIL!!””

Dale is da bomb! via Apple Podcasts · Great Britain · 08/12/23

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Brilliant stuff

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“Super useful! Very practical and entertaining too - unsurprisingly April’s a fantastic storyteller”

Ali L Sydney via Apple Podcasts · Australia · 08/10/23

Actionable and Evergreen

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“Wow wow wow. Already loved April from her book and social, but the podcast gives you a whole ‘nother level of positioning wisdom. Keep up the great work, April! Recommending your podcast to as many B2B sales and marketing leaders as possible 🤘”

Mary had three lambs via Apple Podcasts · United States of America · 07/16/23

Very very interesting

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“I saw April’s talk at Turingfest last year and it was so well presented that I still remember the key points to this day… same cannot be said for all presentations I saw that day! As soon as I heard she was doing a podcast I knew I had to listen and learn!”

Tatooinechick via Apple Podcasts · Great Britain · 08/02/23

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