So helpful!
Since discovering April’s podcast I’ve become obsessed with her work. I’ve used her lessons on this show, in her books, her website and now her newsletter to help my small team develop positioning and messaging for our company. Even though we are not a technology company, these exercises have been so helpful - encouraging us to think deeply about who we are, what we do better than anyone else, and the story we tell about ourselves (both externally and internally). I’m now working on messaging documents and a sale pitch to help us attract and win more business. Thank you, April! I look forward to a new episode every week. My favourites are the early episodes where you share your story about how you became a positioning expert, the about understanding differentiation and the one about jobs theory. (For your metrics, April: This listener has now bought both your books, signed up for your newsletter and converted at least two colleagues to listeners/book buyers!)
Liz Hames via Apple Podcasts · Canada · 11/09/23
More reviews of Positioning with April Dunford
Mandatory listening for anyone making, marketing, or selling a B2B tech product. Positioning is at the heart of product/market fit and no one knows positioning like April, so to have her sharing her wisdom here is a gift. And very few folks can communicate like April, either, so there’s plenty to...Read full review »
luketron via Apple Podcasts · Australia · 07/18/23
Positioning with April Dunford along with her book "Obviously Awesome" make a powerhouse combination that simplifies the complex concept of product positioning. After hearing the first episode I bought the kindle version of the book and got through half of it the first day. Everyone talks...Read full review »
NJR13 via Apple Podcasts · Australia · 06/06/23
I’m thankful to have discovered April and her work. She is a powerhouse. Her wisdom and wit and her freaking humor is fantastic. You don’t have to be in tech to listen nor apply her teachings. It’s relevant to anyone seeking creative and dynamic and useful marketing and sales strategies. Listen...Read full review »
Swarasa1952 via Apple Podcasts · United States of America · 07/14/23
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
See hourly chart positions and more than 30 days of history.
Get Chartable Analytics »