So helpful!
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“Since discovering April’s podcast I’ve become obsessed with her work. I’ve used her lessons on this show, in her books, her website and now her newsletter to help my small team develop positioning and messaging for our company. Even though we are not a technology company, these exercises have been so helpful - encouraging us to think deeply about who we are, what we do better than anyone else, and the story we tell about ourselves (both externally and internally). I’m now working on messaging documents and a sale pitch to help us attract and win more business. Thank you, April! I look forward to a new episode every week.
My favourites are the early episodes where you share your story about how you became a positioning expert, the about understanding differentiation and the one about jobs theory.
(For your metrics, April: This listener has now bought both your books, signed up for your newsletter and converted at least two colleagues to listeners/book buyers!)”
Liz Hames via Apple Podcasts ·
Canada ·
11/09/23
More reviews of Positioning with April Dunford
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“As a tech nerd turned sales and marketing exec for a B2B startup, finding my way to April was arguably the most important inflection point in my self guided professional development. April is a wellspring of deep and well articulated knowledge. I feel like I am seeing business through a new and...”Read full review »
fetterfly via Apple Podcasts ·
Canada ·
09/05/24
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“It’s just 2 episodes but already one of my favourite marketing podcast!”
MichałK via Apple Podcasts ·
Poland ·
06/22/23
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“I have the book and am glad this podcast exists. The “war stories” and the years of experience and the expert delivery make this a joy to listen to and I feel smarter each episode. Keep going!”
Jenkellyjen via Apple Podcasts ·
Canada ·
06/26/23
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