Finally someone who knows how to explain positioning
Positioning with April Dunford along with her book "Obviously Awesome" make a powerhouse combination that simplifies the complex concept of product positioning. After hearing the first episode I bought the kindle version of the book and got through half of it the first day. Everyone talks about, or writes about positioning, but I think April nails it through a practical explanation of actually how to create a positioning statement through her depth of knowledge in the field. This is the second podcast I have on automatic download and play next. I am looking forward to more episodes. Thank you for starting this podcast.Read full review »
NJR13 via Apple Podcasts · Australia · 06/06/23
More reviews of Positioning with April Dunford
An insightful podcast that offers practical advice and captivating storytelling. April's expertise shines through as she shares real-world examples and actionable strategies that can be applied to any marketing positioning strategy. Whether you're a seasoned marketer or just a designer,...Read full review »
Alin Buda via Apple Podcasts · Great Britain · 08/11/23
Your book Obviously Awesome, and podcasts are exactly what my team needed at this precise moment! So appreciate the actionable 10 steps, and the clarity you bring to positioning and value.
cmoore0125 via Apple Podcasts · United States of America · 08/15/23
I’m a huge fan of April’s work. I have Obviously Awesome and really appreciate putting her insights and frameworks out there for free on her podcast. I’ve enjoyed every episode in the podcast until the sales pitch episode, which spends entirely too much time to me talking about her sometimes...Read full review »
Wengelengel via Apple Podcasts · United States of America · 07/17/23
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