“April’s show on product positioning is a must-have for startups. I now understand how positioning is the root of all marketing, advertising, branding, and sales.”
gunnarpope via Apple Podcasts ·
United States of America ·
08/16/23
“Happy to see a new pod from someone so experienced in positioning and marketing, this stuff is the diff between success and failure of products and April does a good job describing the problems and solutions.”
Dv2cali via Apple Podcasts ·
United States of America ·
06/14/23
“If you are building a B2B, SaaS business you HAVE TO
- Read April’s Obviously Awesome book
- Listen to this podcast
Many of the principles are also applicable to consumer products as well, especially if you are trying to enter/create a new market/segment and/or increase margin in your product...”Read full review »
Dale is da bomb! via Apple Podcasts ·
Great Britain ·
08/12/23
“I am applying the content of the show for redesign of a web site. We run an educational services company in EU. Thank you, April for sharing your knowledge with us.”
European-1 via Apple Podcasts ·
Poland ·
06/10/23
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