It's so easy to get caught up in all the automation and tech stuff that is available to us, I get it!  But let's not forget about the importance of human connection, especially when it comes to our clients. Sure, chatbots and automated emails can be helpful, but they just can't replace the warmth and understanding of a real person.  When we automate too much, we miss out on the chance to build strong, lasting relationships with our clients. So, let's bring ourselves back into the picture!  How? → Regular check-ins: Don't just set it and forget it. Schedule regular calls or meetings with your clients to stay in touch and see how they're doing. → Personalized communication: Show your clients that you care by tailoring your messages to their individual needs and preferences. It's the little things that make a big difference. → Surprise and delight: Go the extra mile to make your clients feel special. A handwritten thank-you note, a discount on their next purchase, or just a quick check-in to see how they're doing can go a long way. Remember, automation is great for handling routine tasks, but when it comes to building relationships, there's no substitute for human interaction!  Striking the right balance between efficiency and genuine connection, can help you create a more human-centered experience for your clients. I hope you enjoy this episode! Happy listening.