Jimmy Moscoso | How He Used AI to Win a $6M Listing
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How can AI set you apart when competing for a high-end listing? In this episode of the Real Estate AI Flash podcast, co-hosts Jimmy Burgess and Rajeev Sajja delve into leveraging AI to stand out in the real estate industry. The special guest, Jimmy Moscoso, a realtor with Keyes Realty, shares insights and practical strategies on how he utilized AI to win a six-plus million-dollar listing. Join us as Jimmy Moscoso shares his insights into the power of AI and its impact on the real estate industry. Discover how AI technology, when applied strategically and thoughtfully, can give you the edge you need to succeed in the competitive world of real estate. Jimmy Moscoso's Background Jimmy Moscoso is an accomplished realtor with a background in digital marketing.  As a realtor, he aims to bring stories of extraordinary human beings to life.  Leveraging his expertise in digital marketing and a passion for technology, Jimmy has successfully integrated AI tools into his real estate business, especially in securing high-value listings. Exploring AI Tools Jimmy Moscoso discusses his journey with AI tools, specifically OpenAI's GPT (Generative Pre-trained Transformer) model.  He emphasizes the impact of leveraging GPT, particularly version 4.4 or 4.5, in generating accurate and valuable information through prompted questions.  Furthermore, he highlights the use of Perplexity AI for obtaining accurate answers by combining AI with real sources. Winning a $6M Listing with AI The episode focuses on Jimmy Moscoso's successful acquisition of a six-million-dollar listing using Real Reports' AI tool named Aiden.  Real Reports perform comprehensive data aggregation, providing valuable insights such as historical data and neighborhood information, which are more specifically tailored to the property in question.  Aiden effectively provides contextual answers to specific queries.  Jimmy shares the strategic approach he took by presenting AI-generated data and insights during the listing presentation, ultimately securing the lucrative listing against the seasoned competition. Implications of AI in Real Estate The hosts and Jimmy emphasize the transformative potential of AI in real estate, particularly in empowering agents to provide comprehensive, data-driven insights.  They elaborate on how AI tools like real reports aid in creating an informed consumer base, leading to better decision-making and enhancing the overall value real estate professionals provide. Use of AI in Content Creation Jimmy Moscoso discusses the future of AI integration in real estate, focusing on creating hyper-local and neighborhood-specific content using AI tools.  He stresses the importance of utilizing AI for content creation and distribution on platforms like YouTube, X, and LinkedIn to reach prospective clients seeking localized information effectively. Community Engagement via AI An intriguing aspect of Jimmy Moscoso’s strategy involves hosting an open house for the $6M listing, accessible only by boat on a private island.  He describes his innovative approach to engaging local businesses and enhancing community support, demonstrating the potential of integrating AI-driven strategies with traditional real estate initiatives. Jimmy's success in winning a $6 million listing using AI tools is a testament to the transformative potential of technology in real estate. His innovative use of AI is an inspiring example of how the technology can revolutionize real estate marketing. As the real estate landscape evolves, agents can glean valuable insights from Jimmy's experiences and strategic use of AI technology. Tune in now to unlock the potential of AI in real estate and discover the fascinating journey of winning a $6 million listing using cutting-edge technology. "With so much technology and information out there, it can become overwhelming. One of the things that will be a big push on my end is to
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