In this episode, we bring you the most practical advice for real estate agents we've ever had on the show. Today’s special guest, Alison from Berkshire Hathaway Home Services, Commonwealth Real Estate in Needham, Massachusetts, shares her innovative use of AI in real estate. Tune in for actionable strategies to boost your real estate business immediately. Meet Our Guest: Alison Alison is a top agent from Berkshire Hathaway Home Services whose approach to leveraging AI in her business is inspiring. From listing descriptions to social media content, Alison's methods are set to revolutionize your workflow. Alison's journey with AI began with curiosity and a desire to stay ahead of the curve. Initially, she used AI to create listings and social media descriptions, especially utilizing tools like ChatGPT to aid her in content creation, which is not her strongest suit. Listing Descriptions and Social Media Alison highlights the use of AI in writing listing descriptions and social media posts.  She uses AI to craft compelling and accurate content, enhancing her online presence and saving valuable time. Synthesizing Client Reviews A game-changer for Alison was using AI to synthesize client reviews. She inputted ten reviews into ChatGPT and asked it to extract the core strengths her clients highlighted. This process gave Alison a clear understanding of her unique selling points, which she then used to craft her mission statement and core values. Maximizing Online Presence with SEO Alison uses AI to optimize her online presence. She leveraged ChatGPT to identify the top SEO keywords for real estate agents in her area.  Her website's visibility on Google has been significantly improved due to this step, allowing potential clients to easily locate her. Leveraging Video Content Alison is passionate about creating short-form, vertical videos for social media. She uses AI to generate video scripts and captions, ensuring her content is engaging and professional.  Her focus on video content has significantly enhanced her visibility and engagement on platforms like Instagram and LinkedIn. “And it could have been one of those big moments because it came back with all of these things that my client repeatedly says that I do.” - Alison Borrelli.  Resources Alison Borrelli on Instagram Alison Borrelli on LinkedIn  http://www.realestateaiflash.com  AI Playbook Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook