For years, the search engine wars have been dominated by Google. But what if we told you that the world of search engines is about change thanks to AI technology. In this episode, we compare and contrast traditional search engines like Google with the emerging conversational AI tools such as Perplexity and ChatGPT's new SearchGPT feature. Hear our insights on how these innovations can benefit consumers, real estate agents, and broker owners. Traditional Search Vs. AI Search Engine We discuss the differences between traditional search engines like Google and conversational AI tools.  Traditional search engines typically provide a list of blue links, requiring users to sift through multiple sources to find the information they need.  In contrast, conversational AI search engines offer human-like responses, making the search process more straightforward and efficient. ChatGPT’s Entry into AI Search Jimmy introduces SearchGPT, a new feature from ChatGPT, which has been launched for a limited audience of 10,000 users.  This entrant aims to compete with Google and Perplexity in the AI search space.  We speculate about its future availability and potential impact on the market, especially for users of ChatGPT Plus. Practical Applications for Real Estate We explore the practical uses of AI search engines for real estate professionals.  From creating market reports to building dynamic, up-to-date pages for clients, the possibilities are numerous.  Embracing these tools can save you significant time and make your workflow more efficient. "You're only limited by the creativity in your mind. Think of how you can utilize this to serve your buyers or potential sellers at a higher level?" - Jimmy Burgess. Resources http://www.realestateaiflash.com  AI Playbook Jimmy Burgess YouTube Channel Jimmy Burgess on Instagram  Jimmy Burgess on LinkedIn Rajeev Sajja YouTube Channel Rajeev Sajja on LinkedIn  Rajeev Sajja on Instagram Rajeev Sajja on Facebook