In this episode, Rajeev Sajja interviews Christina Collignon, a content marketing manager at Berkshire Hathaway Home Services California Properties. They discuss the integration of AI in real estate marketing, focusing on how agents can leverage AI tools to enhance their social media presence, create content efficiently, and overcome the fear of using new technologies. Christina shares her experiences with AI, particularly ChatGPT and Perplexity, and emphasizes the importance of starting small and being mindful of the media consumed. The conversation highlights the transformative potential of AI in the real estate industry and offers practical advice for agents looking to embrace these tools. Takeaways * AI can help agents overcome their fear of technology. * Social media is crucial for real estate agents today. * AI tools can save agents significant time in content creation. * Perplexity is a powerful alternative to traditional search engines. * SEO-rich captions are essential for social media success. * AI can serve as a creative sidekick for marketers. * Agents should lean into their passions for authenticity. * Curating media consumption is vital in the age of AI. * Starting small with AI can lead to significant improvements. Guest: Christina Collignon Christina Collignon on LinkedIn Christina Collignon on Facebook Host: Rajeev Sajja on Facebook Rajeev Sajja on Instagram Rajeev Sajja on LinkedIn Rajeev Sajja on YouTube Resources:  Real Estate AI Flash Podcast Site AI Playbook Join the Real Estate AI Academy waitlist