Our guest this week is Andrea Dorigo Head of Global Retail for Adidas. Andrea shares many strategic leadership lessons gleaned from his  incredibly deep and diverse experience working across a spectrum of international brands. Now he leads a network of more than 2,000 stores for one of the world's most iconic vertically integrated brands. We get to learn his thoughts on how to best strengthen overall brand equity while driving operational efficiency and extending product reach. He also shares his view on how to think about the right balance between DTC and wholesale and gives us a sneak preview of his upcoming session at the World Retail Congress in Paris titled "Retailing in a Time of Mass Distraction."