A Remarkable Journey Through the Shopping Mall with Craig Brommers, American Eagle's CMO
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Description
Joining us for our first episode recorded at last week's Shoptalk is Craig Brommers, Chief Marketing Officer at American Eagle Outfitters. We took the stage in front of a live audience for our inaugural voyage on Shoptalk TV to hear Craig's wisdom on a wide variety of topics including: the keys to their AEO's recent performance, how to understand the Gen Z customer, the role of digital in driving physical store performance, how sustainability does or doesn't affect consumer choice, and a whole lot more. We also learn that the death of physical retail has been greatly exaggerated (though he might be preaching to the choir!).
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