A Remarkable Journey Through the Shopping Mall with Craig Brommers, American Eagle's CMO
Description
Joining us for our first episode recorded at last week's Shoptalk is Craig Brommers, Chief Marketing Officer at American Eagle Outfitters. We took the stage in front of a live audience for our inaugural voyage on Shoptalk TV to hear Craig's wisdom on a wide variety of topics including: the keys to their AEO's recent performance, how to understand the Gen Z customer, the role of digital in driving physical store performance, how sustainability does or doesn't affect consumer choice, and a whole lot more. We also learn that the death of physical retail has been greatly exaggerated (though he might be preaching to the choir!).
This week we go sans guest to unpack one of Steve's "mind leaps" from his latest book: Leaders Leap: Transforming Your Company at the Speed of Disruption. In a world of infinite choice, 24/7 access, intense competition, and an epic battle for attention, more and more it's critical to "start with...
Published 11/26/24
Joining us for another interview recorded live in the Bambuser remote podcast studio at Shoptalk Fall event is Joe Megibow, Casper Sleep's CEO. Joe is a veteran of both more traditional companies as well as disruptor brands, and he helps us understand the evolution of digitally-native brands, the...
Published 11/19/24