This week's guest is Chris Riccobono, CEO & Founder of disruptive retail brand UNTUCKit. UNTUCKit was one of the first digitally-native brands to embrace brick-and-mortar as critical to it's long-term success. Chris takes us through the trade-offs between online, wholesale, and own store strategies and how his brand successfully navigated the COVID crisis. He also shares the power of a big, simple idea well executed and outlines how he plans to take UNTUCKit to the next level through store expansion, partnerships, and international growth.