In the first of several episodes brought to you by Bambuser and recorded at Shoptalk Europe, we did our first full episode in front of a live audience. Our topic may at first seem counter-intuitive given the dramatic and continuing growth of e-commerce. But in a world where the role of brick-and-mortar locations has evolved significantly and shopping journeys are often split between jobs and joys, errands and experiences, it's never been more important to be sure that brands' physical store investments deliver great customer relevance and powerful differentiation.