In the second of our episodes recorded at Shoptalk Europe in the Bambuser remote podcast studio we mix up our format with two shorter interviews. First up is Lars-Johan Jarnheimer, Chairman of INGKA Holding B.V., the holding company that controls the majority of IKEA stores worldwide. He shares about how leading with purpose and kindness is essential to the IKEA culture and its decades long record of remarkable success. Then Sarah Engel, President of January Digital, joins us fresh off the stage interviewing LJ on Shoptalk Europe's main stage. She reflects on their conversation before giving us her thoughts on how the digital landscape continues to evolve and what's important globally as brands look to the future.