Welcome to a special Remarkable Retail podcast summer series focused on what leaders need to do to help their organizations win the future and leap to higher ground. In a world where anything less than delivering highly differentiated and truly remarkable customer value is often ignored, sucking less, merely closing the gap on competitive performance (“innovating to parity”) or offering a slightly better version of mediocre is choosing to move into a zone of irrelevance, or perhaps even putting your organization on the path to outright extinction.