Navigating the World of Marketing Ops Consulting - Lauren Aquilino and Sydney Mulligan
Description
There comes a time in every marketing ops professional's life when they wonder if the grind of an in-house job is worth it after all.
Whether it's politics, overwork, lack of resources, lack of respect, a toxic boss, or one of a million other things...it might make you think, "maybe I'd be happier as a consultant."
But is the grass actually greener? What does it take to get started in consulting? Are you better off at an agency or as an independent? How do you find clients?
To answer these questions (and many more), I'm joined by Lauren Aquilino and Sydney Mulligan. With over 20 years of consulting experience between us, we have a no-holds-barred discussion on the pros and cons and how to succeed.
Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak.
If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.
You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
Try Knak
About Today's GuestsLauren and Sydney are co-founders of EMMIE Collective - a for-hire collective of the most sought-after independent consultants and boutique firms in the marketing ops and ops adjacent space - and co-hosts of the Pretty Funny Business podcast.
https://www.linkedin.com/in/laurenaquilino/
https://www.linkedin.com/in/sydneymulligan/
Key Topics[00:00] - Introduction[01:08] - Origin story of EMMIE Collective [10:45] - Has the reality of the agency model met their expectations? [12:48] - Becoming an independent consultant vs. joining an agency[15:05] - The experience of transitioning from in-house to consultant[17:20] - In-house career growth limitations for technical marketing ops[18:34] - Challenges of moving from an IC to a manager[21:44] - Finding clients and financial planning as a consultant[24:16] - Layoffs pushing people into consulting[26:42] - Commercial arrangements - hourly vs. project vs. retainer[28:50] - Challenges scoping fixed bid projects[30:23] - Fractional consulting models[32:38] - How to ensure quality / consistency with a team of independents[36:57] - Client management skills and dealing with challenging clients[41:45] - The tattoo booth at MOps-Apalooza
Resource LinksEMMIE Collective Official SitePretty Funny Business: The Podcast
Learn MoreVisit the RevOps FM Substack for our weekly newsletter:
Newsletter
This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of RevOps today, from debunking the myth that RevOps is the buyer for tech tools to navigating the challenges of unified...
Published 11/12/24
One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job.
I had bought one of the big legacy ABM platforms a few years ago but had never really seen the value we were hoping for, at least not enough to justify the...
Published 11/05/24