Scaling an outbound motion is gruelling and difficult. For sellers, it means hours and hours of research and thousands of dials and emails, all while facing continual rejection. For RevOps, it can actually be almost as bad (albeit, in a different way). You're usually stitching together a monstrous Franken-Stack of data providers and outreach tools, the reporting and attribution are terrible, and the process still requires a ton of manual work. However, with the rise of AI, there's been an explosion of new technology solving for outbound use cases. And I began to notice people championing a new type of highly-automated outbound motion. I wanted to see what's actually possible, so I spoke to Jacob Tuwiner, a legitimate Clay wizard and founder of Sculpted, an outbound agency based on the Clay platform. He walks me through an end-to-end campaign build using real-life examples, so I highly recommend you watch the video version of the podcast (with screen-share) here: https://www.youtube.com/watch?v=H13n5qLTCfo Thanks to Our SponsorMany thanks to the sponsor of this episode - Knak. If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform. You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button. What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners. Try Knak About Today's Guest Jacob Tuwiner is passionate about outbound sales, automation, and Clay. He founded Sculpted—a done-for-you Clay consulting service—to bring the power of Clay to market. Sculpted is your outsourced, in-house Clay expert. They've generated millions in pipeline for their clients and currently power the outbound motion for companies like Sendoso. https://www.linkedin.com/in/jacob-tuwiner/ Key Topics[00:00] - Introduction[01:58] - Challenges with traditional outbound[03:47] - Jacob’s start with outbound sales[04:37] - Breaking down the automated outbound sales motion[07:52] - Building a qualified account list [13:17] - List building live demo[19:45] - Skill profile of a Clay operator[24:01] - Accuracy of AI automation[27:57] - Contact sourcing live demo[32:00] - Email personalization live demo[36:10] - Reply rates[37:15] - Data enrichment, sending emails[40:07] - Validating the list against CRM data[41:27] - Alternatives to Salesloft/Outreach[43:37] - Outbound deliverability Thanks to Our SponsorBig thanks goes out UserGems for sponsoring today’s episode.  We all know that outbound is really tough. Now imagine a world where you’re reaching people who know your product, love your product, and are actually happy to hear from you.  UserGems makes that a reality. They identify your customers and champions who change jobs and automatically push new contacts to your CRM so your team can follow up.  If you’re not reaching out to customer job changers, you’re missing opportunities. Click the link below for a special offer just for my listeners. Try UserGems Resource LinksSculpted | #1 Clay Consulting Service for SaaS CompaniesOutbound Sales Automation is the Future: How to 10x your pipeline with...